Question 1

What is the Essenzi Creative Engine?

Accepted Answer

The Essenzi Creative Engine is the creative intelligence layer for directors and studios, across fashion, beauty, music, hospitality, architecture, and any sector that invests in creative direction. It generates structured campaign briefs, visual direction documents, and platform-ready AI prompts for 20+ image and video models, from Midjourney and Flux Pro to Runway and Kling.

Question 2

How does AI creative direction work?

Accepted Answer

You provide a raw concept, a mood word, brand name, campaign feeling, or reference image. The engine interprets the emotional register and visual world of your concept, builds a structured creative schema covering lighting, colour palette, casting, wardrobe, lens, and composition, then adapts it into native prompt syntax for whichever AI model you're using.

Question 3

What is Brand DNA and how does the extractor work?

Accepted Answer

Brand DNA is your brand's unique visual signature, the specific combination of colour language, compositional instincts, tonal range, and aesthetic patterns that make your work recognisable. The DNA Extractor analyses your existing campaigns, lookbooks, and creative references, then encodes this visual fingerprint into every future brief the engine generates.

Question 4

Which AI models does the engine generate prompts for?

Accepted Answer

The engine generates prompts for 20+ AI models across image and video. Image models include Midjourney, Flux Pro, Stable Diffusion XL, Seedream, DALL-E 3, Adobe Firefly, Ideogram, and Leonardo. Video models include Veo, Kling, Runway Gen4, Sora, Luma, Pika, and Higgsfield.

Question 5

Is the Creative Engine suitable for independent creative directors?

Accepted Answer

Yes. Director at £59/month is designed for the independent creative director working solo. It includes 20 completed campaigns per month, two brand workspaces, the full reference network, and access to all AI model adapters with PDF export.

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