What is the Essenzi Creative Engine?

The Essenzi Creative Engine is the creative intelligence layer for directors and studios, across fashion, beauty, music, hospitality, architecture, and any sector that invests in creative direction. It generates structured campaign briefs, visual direction documents, and platform-ready AI prompts for 20+ image and video models, from Midjourney and Flux Pro to Runway and Kling.

How does AI creative direction work?

You provide a raw concept, a mood word, brand name, campaign feeling, or reference image. The engine interprets the emotional register and visual world of your concept, builds a structured creative schema covering lighting, colour palette, casting, wardrobe, lens, and composition, then adapts it into native prompt syntax for whichever AI model you're using.

What is Brand DNA and how does the extractor work?

Brand DNA is your brand's unique visual signature, the specific combination of colour language, compositional instincts, tonal range, and aesthetic patterns that make your work recognisable. The DNA Extractor analyses your existing campaigns, lookbooks, and creative references, then encodes this visual fingerprint into every future brief the engine generates.

Which AI models does the engine generate prompts for?

The engine generates prompts for 20+ AI models across image and video. Image models include Midjourney, Flux Pro, Stable Diffusion XL, Seedream, DALL-E 3, Adobe Firefly, Ideogram, and Leonardo. Video models include Veo, Kling, Runway Gen4, Sora, Luma, Pika, and Higgsfield.

Is the Creative Engine suitable for independent creative directors?

Yes. Director at £59/month is designed for the independent creative director working solo. It includes 20 completed campaigns per month, two brand workspaces, the full reference network, and access to all AI model adapters with PDF export.

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Cookie Policy

Last updated: 28 July 2026

1. About This Policy

This Cookie Policy explains how Essenzi Media Ltd uses cookies and similar technologies (such as local storage) on the House of Essenzi Creative Engine (the "Service"). It should be read alongside our Privacy Policy. Cookies are small text files placed on your device when you visit a website; similar technologies (e.g. browser local storage and pixels) work in comparable ways.

2. PECR / ePrivacy & Consent

Under the UK Privacy and Electronic Communications Regulations (PECR) and the EU ePrivacy rules, we may store or access information on your device without consent only where it is strictly necessary to provide a service you have requested. For all other cookies or storage (for example, non-essential analytics, advertising measurement, and session replay), we obtain your consent before they are enabled. We do this through a consent banner shown on your first visit: essential cookies are always on, and non-essential storage stays disabled until you choose "Accept". Our Google measurement and advertising tags (see Section 3) load on every visit but operate under Google Consent Mode v2 with all advertising and analytics storage denied by default — they set no analytics or advertising cookies until you accept; on acceptance we signal Google to enable analytics and ads measurement. Your choice is stored in a first-party value (essenzi-consent) so we can remember it, and you can withdraw or change your consent at any time by clearing it or using the controls in Section 5.

3. Cookies & Storage We Use

Strictly necessary (no consent required):

essenzi_session — an HttpOnly session cookie used solely to keep you authenticated and signed in. Essential for the Service to function; it cannot be declined while using the Service.
Security / fraud-prevention tokens (e.g. CSRF or rate-limiting state) where used, are strictly necessary.
Stripe — when you reach checkout or billing pages, Stripe may set cookies that are strictly necessary for secure payment processing and fraud prevention.

Non-essential (enabled only with your consent):

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Sentry (error monitoring & session replay) — captures diagnostic information when errors occur to help us keep the Service reliable, and can record an anonymised session replay of the affected browser session. Session replay is enabled only after you accept non-essential cookies; until then, replay is switched off.
Google Tag Manager & Google Ads — Google Tag Manager loads our measurement and advertising tags, including the Google Ads tag used for conversion and remarketing audiences. These tags run under Google Consent Mode v2: by default all advertising and analytics storage is denied, so no analytics or advertising cookies are set and only Google's cookieless pings are sent. When you accept non-essential cookies we update the consent signal to granted, enabling analytics and ads-measurement cookies; if you decline, the denied default remains.
Consent record — a first-party value (essenzi-consent) storing whether you accepted or declined non-essential cookies, so we can honour your choice on return visits.

4. Purposes

We use strictly necessary cookies to authenticate you, keep your session secure, process payments, and prevent abuse. Where used and consented to, analytics and error-monitoring tools help us understand aggregate usage and keep the Service reliable, and Google Ads measurement helps us understand which campaigns bring people to the House and build remarketing audiences. Advertising and analytics storage is denied by default under Google Consent Mode v2 and is only enabled once you accept; we do not enable advertising or cross-site measurement cookies without your consent.

5. How to Control Cookies

You can control or delete cookies through your browser settings, and block or remove cookies already stored. Note that blocking strictly necessary cookies (including essenzi_session) will prevent you from signing in and using the Service. Where we provide a consent mechanism for non-essential cookies, you can change or withdraw your choices through it at any time. Most browsers also let you set a "do not track" or global privacy control signal, which we honour where required by law.

6. Changes & Contact

We may update this Cookie Policy from time to time; the "Last updated" date above reflects the latest revision. For questions, contact Essenzi Media Ltd at studio@houseofessenzi.com.

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