What is the Essenzi Creative Engine?

The Essenzi Creative Engine is the creative intelligence layer for directors and studios, across fashion, beauty, music, hospitality, architecture, and any sector that invests in creative direction. It generates structured campaign briefs, visual direction documents, and platform-ready AI prompts for 20+ image and video models, from Midjourney and Flux Pro to Runway and Kling.

How does AI creative direction work?

You provide a raw concept, a mood word, brand name, campaign feeling, or reference image. The engine interprets the emotional register and visual world of your concept, builds a structured creative schema covering lighting, colour palette, casting, wardrobe, lens, and composition, then adapts it into native prompt syntax for whichever AI model you're using.

What is Brand DNA and how does the extractor work?

Brand DNA is your brand's unique visual signature, the specific combination of colour language, compositional instincts, tonal range, and aesthetic patterns that make your work recognisable. The DNA Extractor analyses your existing campaigns, lookbooks, and creative references, then encodes this visual fingerprint into every future brief the engine generates.

Which AI models does the engine generate prompts for?

The engine generates prompts for 20+ AI models across image and video. Image models include Midjourney, Flux Pro, Stable Diffusion XL, Seedream, DALL-E 3, Adobe Firefly, Ideogram, and Leonardo. Video models include Veo, Kling, Runway Gen4, Sora, Luma, Pika, and Higgsfield.

Is the Creative Engine suitable for independent creative directors?

Yes. Director at £59/month is designed for the independent creative director working solo. It includes 20 completed campaigns per month, two brand workspaces, the full reference network, and access to all AI model adapters with PDF export.

// Legal

Terms of Service

Last updated: 12 June 2026

Draft / Template

This document is a template/draft. It must be reviewed and approved by a qualified solicitor, and all bracketed placeholders completed, before it goes live.

1. Acceptance of Terms

By accessing or using the House of Essenzi Creative Engine (the "Service"), you agree to be bound by these Terms of Service. If you do not agree, you must not use the Service. These Terms incorporate by reference our Privacy Policy, Acceptable Use Policy, and Cookie Policy.

2. Description of Service

House of Essenzi is a creative-technology platform that uses artificial intelligence to generate campaign creative direction for brands and studios, including structuring campaign briefs, extracting brand DNA from public sources, and producing creative briefs and prompt packs. The Service is intended for professional creative use.

3. Account Registration & Security

To use the Service you must register for an account (by email and password, or via Google sign-in). You agree to provide accurate, current and complete information and to keep it up to date. You are responsible for safeguarding your credentials and for all activity under your account, and must notify us promptly of any unauthorised use. We recommend enabling two-factor authentication. The Service is intended for users aged 18 or over; by registering you confirm that you are at least 18.

4. Subscriptions, Billing, Renewal & Refunds

Paid subscription tiers are billed in advance through our payment processor, Stripe. We do not store your card details; these are handled directly by Stripe.

Auto-renewal. Subscriptions automatically renew at the start of each billing period until cancelled.
Cancellation. You may cancel at any time via your account billing settings. Cancellation takes effect at the end of the current paid period, and you retain access until then.
Refunds. Except where required by law, fees already paid are non-refundable and we do not provide pro-rata refunds for partial periods.
Consumer right to cancel. If you are a UK/EU consumer, you may have a 14-day right to cancel under the Consumer Contracts Regulations 2013. As the Service is digital content / an online service supplied immediately, by starting to use it you expressly consent to supply beginning before the cancellation period ends and acknowledge your right to cancel may be lost once the Service has been fully provided.
Price & tax. Prices, currency and any applicable taxes (e.g. VAT) are as shown at the point of purchase. [Pricing, plan names and VAT status to be confirmed before publication.]

5. Acceptable Use

You must comply with our Acceptable Use Policy, which forms part of these Terms. You are solely responsible for all content you submit, upload, or generate via the Service, and for ensuring you have the rights to do so.

6. Your Content & Submitted URLs

You retain ownership of the campaign briefs, text, and media you submit ("Your Content"). You grant us a non-exclusive, worldwide licence to host, process and transmit Your Content solely to provide and improve the Service, including sending relevant inputs to our sub-processors (see Privacy Policy). When you submit a URL, Instagram handle, website or other third-party content for analysis, you represent and warrant that you have the right to do so, that your use complies with the relevant platform's terms, and that you are not infringing any law or third-party right. You must not submit other people's confidential information, personal data, or trade secrets.

7. Intellectual Property & Ownership of Outputs

The platform. All software, design, code, models, and creative assets that form the Service are owned by Essenzi Media Ltd or its licensors and are protected by intellectual property laws. You may not copy, reproduce, reverse engineer, or distribute the Service or its underlying technology except as expressly permitted.

Your inputs. You own Your Content, as set out in Section 6.

Generated outputs. To the extent we hold any rights in the creative direction, briefs and prompt packs generated for you through the Service ("Outputs"), we assign such rights to you (the customer) on generation, subject to your compliance with these Terms and payment of applicable fees. No warranty of uniqueness: AI-generated Outputs are not guaranteed to be unique or original, and similar Outputs may be generated for other users. You are responsible for clearing any third-party rights (including IP, publicity and moral rights) before using an Output, and for any stylistic resemblance to a person, brand, or body of work.

8. AI Disclaimer

The Service uses artificial intelligence (including Anthropic's Claude) to generate Outputs. You acknowledge that:

AI-generated Outputs may contain errors, inaccuracies, or unintended or biased content;
Outputs should be reviewed by a qualified professional before use in any campaign;
we make no representation or warranty as to the accuracy, completeness, uniqueness, originality, or fitness for purpose of any Output; and
you are solely responsible for how you use any Output.

Inputs you submit to AI features are sent to Anthropic's API for processing, as described in our Privacy Policy.

9. Third-Party Services

The Service integrates with third-party providers including Anthropic (AI generation), Apify (web data extraction), Cloudflare R2 (file storage), Stripe (payments), Google (OAuth), an email/SMTP provider, and Vercel (hosting). Your use of those services may also be subject to their respective terms. We are not responsible for the availability, accuracy or policies of any third-party service.

10. No Warranty

The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or that any Output will be accurate, unique, appropriate, or useful. Nothing in these Terms excludes liability that cannot be excluded under applicable law (including liability for death or personal injury caused by negligence, or for fraud).

11. Limitation of Liability

To the fullest extent permitted by law, Essenzi Media Ltd and its affiliates, officers, employees and agents shall not be liable for any indirect, incidental, special, consequential or punitive damages, including loss of revenue, profits, data, goodwill or business interruption, arising out of or related to the Service. Subject to Section 10, our total aggregate liability for any claim arising from or related to these Terms or the Service shall not exceed the greater of (a) the total amount you paid to us in the twelve (12) months preceding the claim, or (b) £100.

12. Indemnification

You agree to defend, indemnify and hold harmless Essenzi Media Ltd and its affiliates from and against any claims, damages, losses, liabilities, costs and expenses arising from: (a) your use of the Service; (b) Your Content or any URL/content you submit; (c) your breach of these Terms or the Acceptable Use Policy; or (d) your violation of any law or third-party right, including intellectual property or privacy rights.

13. Suspension & Termination

We may suspend or terminate your access, in whole or in part, if you breach these Terms or the Acceptable Use Policy, use the Service unlawfully, or where reasonably necessary to protect the Service, other users, or third parties. You may close your account at any time. On termination, your right to use the Service ends; handling of your data is described in our Privacy Policy. Provisions that by their nature should survive termination (including IP, disclaimers, limitation of liability and indemnity) will continue to apply.

14. Data Protection

We process personal data as described in our Privacy Policy. Where you are a business customer and submit personal data relating to third parties, you act as controller and we act as processor under our Data Processing Agreement, which applies to that processing. We do not sell your data.

15. Governing Law & Dispute Resolution

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, save that if you are a consumer you may also have the right to bring proceedings in your country of residence. Before commencing proceedings, the parties will attempt in good faith to resolve any dispute by negotiation; the parties may also agree to mediation. Nothing in this clause limits any statutory consumer rights.

16. Changes to Terms

We may modify these Terms from time to time. The "Last updated" date above reflects the latest revision. We will take reasonable steps to notify you of material changes. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

17. General

Severability. If any provision is found invalid or unenforceable, it will be limited or removed to the minimum extent necessary and the remaining provisions will remain in full force.

Entire agreement. These Terms, together with the documents they incorporate, constitute the entire agreement between you and Essenzi Media Ltd regarding the Service.

Assignment. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets; you may not assign without our prior written consent.

Force majeure. We are not liable for failure or delay caused by events beyond our reasonable control.

18. Contact

These Terms are provided by Essenzi Media Ltd, a company registered in England and Wales under company number 16144272, registered office Capital Tower Business Centre, 3rd Floor, Capital Tower, Greyfriars Road, Cardiff, CF10 3AG, United Kingdom. For questions, contact studio@houseofessenzi.com.

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