// Legal
Terms of Service
Last updated: 5 November 2026
1. Acceptance of Terms
By accessing or using the House of Essenzi Creative Engine (the "Service"), you agree to be bound by these Terms of Service. If you do not agree, you must not use the Service. These Terms incorporate by reference our Privacy Policy, Acceptable Use Policy, and Cookie Policy.
2. Description of Service
House of Essenzi is a creative-technology platform that uses artificial intelligence to generate campaign creative direction for brands and studios, including structuring campaign briefs, extracting brand DNA from public sources, and producing creative briefs and prompt packs. The Service is intended for professional creative use.
3. Account Registration & Security
To use the Service you must register for an account (by email and password, or via Google sign-in). You agree to provide accurate, current and complete information and to keep it up to date. You are responsible for safeguarding your credentials and for all activity under your account, and must notify us promptly of any unauthorised use. We recommend enabling two-factor authentication. The Service is intended for users aged 18 or over; by registering you confirm that you are at least 18.
4. Subscriptions, Billing, Renewal & Refunds
Paid subscription tiers are billed in advance through our payment processor, Stripe. We do not store your card details; these are handled directly by Stripe.
- Auto-renewal. Subscriptions automatically renew at the start of each billing period until cancelled.
- Cancellation. You may cancel at any time via your account billing settings. Cancellation takes effect at the end of the current paid period, and you retain access until then.
- Refunds. Except where required by law, fees already paid are non-refundable and we do not provide pro-rata refunds for partial periods.
- Consumer right to cancel. If you are a UK/EU consumer, you may have a 14-day right to cancel under the Consumer Contracts Regulations 2013. As the Service is digital content / an online service supplied immediately, by starting to use it you expressly consent to supply beginning before the cancellation period ends and acknowledge your right to cancel may be lost once the Service has been fully provided.
- Price & tax. Prices and currency are as shown at the point of purchase. Essenzi Media Ltd is not currently registered for VAT, so no VAT is charged and the price shown is the total price payable. Should our VAT status change, any applicable tax will be shown and applied at the point of purchase.
5. Acceptable Use
You must comply with our Acceptable Use Policy, which forms part of these Terms. You are solely responsible for all content you submit, upload, or generate via the Service, and for ensuring you have the rights to do so.
6. Your Content & Submitted URLs
You retain ownership of the campaign briefs, text, and media you submit ("Your Content"). You grant us a non-exclusive, worldwide licence to host, process and transmit Your Content solely to provide and improve the Service, including sending relevant inputs to our sub-processors (see Privacy Policy). When you submit content of any kind, including briefs, references and brand material, you represent and warrant that you have the right to do so, that your use complies with any applicable terms, and that you are not infringing any law or third-party right. You must not submit other people's confidential information, personal data, or trade secrets.
7. Intellectual Property & Ownership of Outputs
The platform. All software, design, code, models, and creative assets that form the Service are owned by Essenzi Media Ltd or its licensors and are protected by intellectual property laws. You may not copy, reproduce, reverse engineer, or distribute the Service or its underlying technology except as expressly permitted.
Your inputs. You own Your Content, as set out in Section 6.
Generated outputs. To the extent we hold any rights in the creative direction, briefs and prompt packs generated for you through the Service ("Outputs"), we assign such rights to you (the customer) on generation, subject to your compliance with these Terms and payment of applicable fees. No warranty of uniqueness: AI-generated Outputs are not guaranteed to be unique or original, and similar Outputs may be generated for other users. You are responsible for clearing any third-party rights (including IP, publicity and moral rights) before using an Output, and for any stylistic resemblance to a person, brand, or body of work.
8. AI Disclaimer
The Service uses artificial intelligence (including Anthropic's Claude) to generate Outputs. You acknowledge that:
- AI-generated Outputs may contain errors, inaccuracies, or unintended or biased content;
- Outputs should be reviewed by a qualified professional before use in any campaign;
- we make no representation or warranty as to the accuracy, completeness, uniqueness, originality, or fitness for purpose of any Output; and
- you are solely responsible for how you use any Output.
Inputs you submit to AI features are sent to Anthropic's API for processing, as described in our Privacy Policy.
9. Third-Party Services
The Service integrates with third-party providers including Anthropic (AI generation), Apify (public news headlines for the Studio Journal), Cloudflare R2 (file storage), Stripe (payments), Google (OAuth), an email/SMTP provider, and Vercel (hosting). Your use of those services may also be subject to their respective terms. We are not responsible for the availability, accuracy or policies of any third-party service.
10. No Warranty
The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or that any Output will be accurate, unique, appropriate, or useful. Nothing in these Terms excludes liability that cannot be excluded under applicable law (including liability for death or personal injury caused by negligence, or for fraud).
11. Limitation of Liability
To the fullest extent permitted by law, Essenzi Media Ltd and its affiliates, officers, employees and agents shall not be liable for any indirect, incidental, special, consequential or punitive damages, including loss of revenue, profits, data, goodwill or business interruption, arising out of or related to the Service. Subject to Section 10, our total aggregate liability for any claim arising from or related to these Terms or the Service shall not exceed the greater of (a) the total amount you paid to us in the twelve (12) months preceding the claim, or (b) £100.
12. Indemnification
You agree to defend, indemnify and hold harmless Essenzi Media Ltd and its affiliates from and against any claims, damages, losses, liabilities, costs and expenses arising from: (a) your use of the Service; (b) Your Content or any URL/content you submit; (c) your breach of these Terms or the Acceptable Use Policy; or (d) your violation of any law or third-party right, including intellectual property or privacy rights.
13. Suspension & Termination
We may suspend or terminate your access, in whole or in part, if you breach these Terms or the Acceptable Use Policy, use the Service unlawfully, or where reasonably necessary to protect the Service, other users, or third parties. You may close your account at any time. On termination, your right to use the Service ends; handling of your data is described in our Privacy Policy. Provisions that by their nature should survive termination (including IP, disclaimers, limitation of liability and indemnity) will continue to apply.
14. Data Protection
We process personal data as described in our Privacy Policy. Where you are a business customer and submit personal data relating to third parties, you act as controller and we act as processor under our Data Processing Agreement, which applies to that processing. We do not sell your data.
15. Governing Law & Dispute Resolution
These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, save that if you are a consumer you may also have the right to bring proceedings in your country of residence. Before commencing proceedings, the parties will attempt in good faith to resolve any dispute by negotiation; the parties may also agree to mediation. Nothing in this clause limits any statutory consumer rights.
16. Changes to Terms
We may modify these Terms from time to time. The "Last updated" date above reflects the latest revision. We will take reasonable steps to notify you of material changes. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.
17. General
Severability. If any provision is found invalid or unenforceable, it will be limited or removed to the minimum extent necessary and the remaining provisions will remain in full force.
Entire agreement. These Terms, together with the documents they incorporate, constitute the entire agreement between you and Essenzi Media Ltd regarding the Service.
Assignment. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of assets; you may not assign without our prior written consent.
Force majeure. We are not liable for failure or delay caused by events beyond our reasonable control.
18. Contact
These Terms are provided by Essenzi Media Ltd, a company registered in England and Wales under company number 16144272, registered office Capital Tower Business Centre, 3rd Floor, Capital Tower, Greyfriars Road, Cardiff, CF10 3AG, United Kingdom. For questions, contact studio@houseofessenzi.com.