What is the Essenzi Creative Engine?

The Essenzi Creative Engine is the creative intelligence layer for directors and studios, across fashion, beauty, music, hospitality, architecture, and any sector that invests in creative direction. It generates structured campaign briefs, visual direction documents, and platform-ready AI prompts for 20+ image and video models, from Midjourney and Flux Pro to Runway and Kling.

How does AI creative direction work?

You provide a raw concept, a mood word, brand name, campaign feeling, or reference image. The engine interprets the emotional register and visual world of your concept, builds a structured creative schema covering lighting, colour palette, casting, wardrobe, lens, and composition, then adapts it into native prompt syntax for whichever AI model you're using.

What is Brand DNA and how does the extractor work?

Brand DNA is your brand's unique visual signature, the specific combination of colour language, compositional instincts, tonal range, and aesthetic patterns that make your work recognisable. The DNA Extractor analyses your existing campaigns, lookbooks, and creative references, then encodes this visual fingerprint into every future brief the engine generates.

Which AI models does the engine generate prompts for?

The engine generates prompts for 20+ AI models across image and video. Image models include Midjourney, Flux Pro, Stable Diffusion XL, Seedream, DALL-E 3, Adobe Firefly, Ideogram, and Leonardo. Video models include Veo, Kling, Runway Gen4, Sora, Luma, Pika, and Higgsfield.

Is the Creative Engine suitable for independent creative directors?

Yes. Director at £59/month is designed for the independent creative director working solo. It includes 20 completed campaigns per month, two brand workspaces, the full reference network, and access to all AI model adapters with PDF export.

The Houses · Founding Rates

Direction is worth
more than it costs.

A freelance creative director in the UK typically runs somewhere around £400–£500 a day. A single mis-directed campaign can cost many times that in reshoots, drift and lost weeks. What follows is not a price — it is what a directed brief is worth, and what it asks of you in return.

001 · The Houses

Three ways into the House.

Not a ladder of costs — an ascension. Director for the independent hand, Studio for the shared desk, Maison for the house running many briefs at once. Each admits you a little deeper, and every one asks less than a single creative-director day a month.

Annual — one month free

House 01

Director

£59/month

Less than one-eighth of a single creative-director day.

For the independent director who wants directed briefs on demand, in place of a freelance day-rate.

—20 completed campaigns / month

—1 seat

—2 brand workspaces

—The full Engine — brief to prompt pack

—All four deliverables, with Rationale

—Previz — bring your own image key (fal / Replicate)

—PDF export · share links

House 02Most chosen

Studio

£179/month

About forty per cent of one creative-director day — for a whole studio’s month.

For the small studio sharing the work across a few hands, several clients and regular campaign volume.

—75 completed campaigns / month

—5 seats

—10 brand workspaces

—Everything in Director

—Unmetered previz — bring your own image key, DNA Extractor

—PPTX export · password + expiry on links

—Saved Inspiration Board · faster support

House 03

Maison

£399/month

Less than one day of a London creative director — for a team, every month.

For the larger studio, agency team or in-house desk running many briefs across many clients.

—250 completed campaigns / month

—20 seats

—Unlimited workspaces (fair-use)

—Everything in Studio

—White-label — remove the House mark

—Creative Insights, in full

—Priority support · named contact

—Seven days free · Cancel anytime · Nothing charged upfront

Prices in GBP · No VAT (Essenzi Media Ltd is not VAT-registered)

Founding rates are held for the life of a continuously active subscription — see our Terms

002 · The Worth

What a day of direction is really worth.

~£450

A creative-director day

An illustrative mid-point for a freelance CD day in the UK, where rates commonly sit around £400–£500 and vary by experience, city and brief. Every tier here costs less than that — and it does not clock off at six.

10×

The cost of a mis-direction

A single campaign shot in the wrong direction bleeds into reshoots, revisions and lost weeks. Direction, set right, is the cheapest insurance you own.

Hours

Returned to the work

The Engine does the mise en place — the brief, the schema, the shot list, the prompts — so the hours go back into the direction only you can give.

The number comes second · The direction comes first

Day-rate figures are illustrative and for comparison only. Freelance creative-director day-rates in the UK vary widely by experience, sector and location; the £400–£500 range shown is a general market illustration, not a quoted or guaranteed rate.

The Ceiling · By application · Invite-only

House of Essenzi

Bespoke seats, volume and terms for the largest houses. Not a price on this table — an invitation.

Request access →

One moment…

The Houses · Founding Rates

Direction is worth
more than it costs.

001 · The Houses

Three ways into the House.

Annual — one month free

House 01

Director

£59/month

Less than one-eighth of a single creative-director day.

For the independent director who wants directed briefs on demand, in place of a freelance day-rate.

—20 completed campaigns / month

—1 seat

—2 brand workspaces

—The full Engine — brief to prompt pack

—All four deliverables, with Rationale

—Previz — bring your own image key (fal / Replicate)

—PDF export · share links

House 02Most chosen

Studio

£179/month

About forty per cent of one creative-director day — for a whole studio’s month.

For the small studio sharing the work across a few hands, several clients and regular campaign volume.

—75 completed campaigns / month

—5 seats

—10 brand workspaces

—Everything in Director

—Unmetered previz — bring your own image key, DNA Extractor

—PPTX export · password + expiry on links

—Saved Inspiration Board · faster support

House 03

Maison

£399/month

Less than one day of a London creative director — for a team, every month.

For the larger studio, agency team or in-house desk running many briefs across many clients.

—250 completed campaigns / month

—20 seats

—Unlimited workspaces (fair-use)

—Everything in Studio

—White-label — remove the House mark

—Creative Insights, in full

—Priority support · named contact

—Seven days free · Cancel anytime · Nothing charged upfront

Prices in GBP · No VAT (Essenzi Media Ltd is not VAT-registered)

Founding rates are held for the life of a continuously active subscription — see our Terms

002 · The Worth

What a day of direction is really worth.

~£450

A creative-director day

10×

The cost of a mis-direction

A single campaign shot in the wrong direction bleeds into reshoots, revisions and lost weeks. Direction, set right, is the cheapest insurance you own.

Hours

Returned to the work

The Engine does the mise en place — the brief, the schema, the shot list, the prompts — so the hours go back into the direction only you can give.

The number comes second · The direction comes first

The Ceiling · By application · Invite-only

House of Essenzi

Bespoke seats, volume and terms for the largest houses. Not a price on this table — an invitation.

Request access →

Direction is worthmore than it costs.

Three ways into the House.

What a day of direction is really worth.

Direction is worthmore than it costs.

Three ways into the House.

What a day of direction is really worth.

Direction is worth
more than it costs.

Direction is worth
more than it costs.